Identify Spam Traps

A identify spam traps is an email address that is a decoy and doesn’t actually belong to a real person. These addresses are often a result of bad list collection practices, or they’re simply abandoned email addresses that got converted into traps by their inbox providers.

Pristine Traps

Pristine spam traps are a serious issue for email marketers and can damage a sender’s reputation with anti-spam organizations, ISPs, and blocklists. These addresses are published on public websites and were never user-opted in to receive email. These are typically the most common type of trap and should be avoided at all costs.

IPQS Spam Trap Removal: How IPQS Can Help You Keep Your Email List Clean and Safe

Recycled spam traps are once-useful addresses that have become dormant, and have been reclaimed by ISPs or security firms as spam traps. These addresses should be removed from a sending company’s lists, as they can cause deliverability issues.

Typo Traps

Typos are the most innocent of the three types of spam traps, but they can cause a lot of trouble. For example, someone might handwrite their address on a form at an event, using a typo like @gnail instead of gmail.

Better audience management, such as using double opt-in and reCAPTCHA on your webforms to prevent subscription bombing, can help prevent this kind of problem. It’s also a good idea to archive inactive contacts on your mailing lists, as unengaged subscribers can have a negative impact on your deliverability.

You should always check your contact lists with email verification services, and use them to clean up typos before importing data into your email platform. This is a great way to increase deliverability while decreasing your risk of incoming spam traps.